Czech cultivated meat start-up already known around the world

Imagine a small start-up from Eastern Europe entering a world dominated by players with huge budgets and a global reach. That’s precisely the story of Bene Meat Technologies, a start-up with a vision to produce cultivated meat at an affordable price. The world’s leading media are writing about the company today. How did we manage to build a global reputation for this start-up?

 

We started working on Bene Meat Technologies’ media image in Czech Republic from scratch in 2021. The key to success was a carefully thought-out, fact-based strategy, transparent communication and respect for business know-how. We also presented the personalities at BMT and showed unique ways of leading the work and the team. Our aim was to show the public and the media that something unique is being created in the Czech Republic.

 

A major breakthrough came in 2023, when Bene Meat Technologies obtained official EU registration for the production of cultivated meat as a pet food ingredient. This groundbreaking event caught the attention not only in Czech media but in the European continentand global media as well. Reuters, The Guardian, Stern, The Financial Times and other major global titles, including those in the veterinary, pet food and food businesses, have written about the company’s success. With this breakthrough, Bene Meat Technologies rose to the level of a global player, and we used a targeted PR strategy to ensure that the whole world heard about it.