Invisibility can be a superpower, but it can also be a handicap. What do single parents, the involuntarily unemployed, social workers and young adults leaving children’s homes have in common? They find life hard. They can only pay for the bare essentials, fall through the cracks in the public assistance system and have limited access to financial services. They aren’t at rock bottom, so to politicians, the government and society, they’re actually Invisible. That’s why, together with Provident, we came up with a project to offer the Invisibles help and change their situation.
## We are interested in help and systemic change
We are trying to make the Invisibles visible and give them a voice. With the general public, experts and stakeholders. That is why we understand the issue comprehensively, presenting the economic and social impacts of the Invisibles, as well as their personal stories.
We show the Invisibles a way out of their difficult situation by connecting them with specific professionals from expert NGOs who can help them.
We are working on proposals to address some of the legislative and systemic obstacles that make life difficult for the Invisibles. We are talking to legislators, regulators and politicians, and trying to change things for the better.
As part of a CSR project, we described who the Invisibles are. CETA experts then divided them into 15 groups and analyzed each group with respect to their problems, needs and socio-economic impact. With the help of IPSOS and CONFESS Research, we obtained specific life stories of representatives of the Invisibles. In cooperation with partner NGOs and a psychologist, we prepared recommendations on how to help the Invisibles: what they can do themselves, how the government or companies can help.
Media coverage of the topic was successful. Thanks to continuous media coverage of the individual groups of Invisibles, we were able to create great relationships with journalists at relevant media who focus on social topics. Through a detailed economic analysis and defining the social impact of the Invisibles, we were also able to reach out to economic reporters. Since 2021, when the project was created, the PR campaign has had a media reach of 35 million a year. For each group of Invisibles, we started cooperating with the relevant non-profit organizations, with which we actively work, devising joint projects. We are currently in contact with 13 organizations and others reach out to us themselves. As part of online communication, we launched the website www.neviditelni.org, a Facebook page and a long-term interactive social media campaign. Direct contact with the Invisibles, who contact us using an online form, also plays an important role in the project.
Up until now, the project has presented groups: a young family, single parents, the experienced but unemployed, poor university students, people working in the shadow economy, senior citizens and informal carers, low-income households, veterans and soldiers, social workers and young adults leaving children’s homes. In the coming year, we will update the Invisibles’ groups, perhaps unpack other groups, or gather new data about existing groups and their current problems. **
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